Contrary to popular belief, LinkedIn isn’t just for job seekers. The buttoned-up social network is also a great way to promote your company. LinkedIn offers business owners many ways to connect with individuals and businesses to generate leads. Follow these steps to turn connections into customers:
LinkedIn Groups
- Join groups to discover the most popular discussions in your industry
- Search the Groups Directory to find groups by keyword, type, and language preference
- Pay attention to LinkedIn’s recommended Groups You May Like
- [PRO TIP] Start a discussion in each of your groups at least once per month
LinkedIn Answers
- Share business knowledge by asking a question to get answers from your network and other experts
- Showcase your knowledge and interests by answering questions from others
- [PRO TIP] Answer two questions a week consistently
LinkedIn Events
- Discover who in your network is attending certain events and invite others
- List your event and share it with your LinkedIn connections
- [PRO TIP] RSVP to events on LinkedIn so your information shows up on the guest list
LinkedIn People & Company Search
- Get your foot in the door by connecting with the right people
- Ask friends to introduce you via LinkedIn or send a connection request
- [PRO TIP] Connect with five new people each week
