Category Archives: Facebook

Social Media Content Ideas

Social media networks require constant attention and that can be a struggle for busy business owners.  Finding content ideas leads to the intensive process of creating, publishing and promoting that content.  In an information hungry world, fans and followers want … Continue reading

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HOW TO Calculate the Value of a Facebook Like

Do you measure social media return on investment (ROI) for your company? Marketers tend to track ROI for every other channel of online marketing including email, search, and ad marketing.  But for some reason, many seem to cringe when it … Continue reading

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‘Tis the Season for Holiday Social Media Marketing

The holidays are a great time to connect with current and potential customers.  The theme of kindness and sharing is all around us and your social media marketing should reflect your holiday spirit. We know that sometimes the toughest part … Continue reading

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Facebook Adds ‘Collections’ to Compete with Pinterest

Facebook has started testing a new feature called ‘Collections,’ which allows users to add “Want” or “Collect” buttons to products.  The buttons save and share products to to a “Wishlist” on user profiles. There are only seven retail partners participating … Continue reading

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Send Postcards from Facebook

In the age of text messaging, Instagram, and Facebook, many of us don’t send snail mail anymore.  Being able to share your photos easily through social networking sites has made sending photos through the Post Office almost obsolete.  A new … Continue reading

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