Tag Archives: Facebook

HOW TO Calculate the Value of a Facebook Like

Do you measure social media return on investment (ROI) for your company? Marketers tend to track ROI for every other channel of online marketing including email, search, and ad marketing.  But for some reason, many seem to cringe when it … Continue reading

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Small Business and Social Media

How much time does your small business spend on social media?  Vertical Response surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging.  The survey … Continue reading

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Facebook Launches Instagram-Style Camera App

Just a few months after announcing plans to acquire Instagram (the acquisition deal hasn’t closed yet), Facebook released a mobile app that is almost identical to Instagram’s. With the help of Instagram, Facebook’s photos team designed Facebook Camera for quicker … Continue reading

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In Case You Missed It: Social Media Recap

Klout has added WordPress.com to its scoring system, which plays a role in determining your Klout score.  WordPress is the 12th service to be added to Klout, in addition to Blogger, Facebook, Flickr, Foursquare, Google+, Instagram, Last.fm, LinkedIn, Tumblr, Twitter … Continue reading

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Will Facebook Predict the 2012 Presidential Elections?

As election season nears, social networking sites are buzzing with opinions, news and candidate information.  Leveraging the estimated 150 million Facebook users in the US, political candidates and current officials have turned to Facebook to connect directly with their constituencies.  … Continue reading

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It’s Too Late to Delete Embarrassing Facebook Pics

The US Federal Trade Commission has given the okay to a pre-employment screening company to keep files of Facebook users’ posts. Social Intelligence is a background screening service that enables employers to navigate the complicated landscape of social media.  According … Continue reading

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